Category Archives: Internet

Google SEO Update 2012

This is an article from Google regarding their SEO strategies for 2012.

Google Search Engine Optimization (SEO)

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well. Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

  • Google Webmaster Guidelines
  • Google 101: How Google crawls, indexes and serves the web.

If you’re thinking about hiring a person to perform SEO services, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what time-frame? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience in developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, Google get these spam emails too:


I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

  • No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

  • Be careful if a company is secretive or won’t clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

  • You should never have to link to an SEO.

Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

  • Choose wisely.

While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

  • Be sure to understand where the money goes.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.

  • What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

  • What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

  • Owns shadow domains
  • Puts links to their other clients on doorway pages
  • Offers to sell keywords in the address bar
  • Doesn’t distinguish between actual search results and ads that appear on search results pages
  • guarantees ranking, but only on obscure, long keyword phrases you would get anyway
  • Operates with multiple aliases or falsified WHOIS info
  • Gets traffic from “fake” search engines, spyware, or scumware
  • Has had domains removed from Google’s index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, you may want to report it.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

Federal Trade Commission
Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at

Your Own Internet ATM Machine

Imagine Having Your Own Website Like In Reality – Your Own Internet ATM Machine! Can you imagine how great to would be to have your own or Travelocity.comsite? I mean, they are a license to print money aren’t they? Over $8 trillion a year gets spent on travel, and that is a growing number each year. And amazingly, most of it is spent on line. I even heard a reported statistic that 53% of all money spent on the internet is spent on travel. And most of that is spent through travel portals like Expedia and Travelocity. So having one of those is the key to the treasure chest right? Well, now you can have your very own site, with the same great products, and even the same great pricing. So what’s the difference you ask? Simple really, you get the commissions! Its almost too good to be true, your own professional website, hosting, data feed etc. So there has to be a catch right? So it must be hugely expensive? There must be massive license fees? You must be really smart to use it?Guess what – No, No and No. I can show you how to have your own dedicated website, with all the products and pricing that will compete directly with Expedia, and it is going to cost you $25 a month. Now I don’t know about you, but that seems like a great way to make money in 2012. Even better, the site is automated so you don’t have to do a thing sales related – just drive the traffic to the site in the first place and the rest just occurs naturally and with no work required from you. This is about to be launched so if you want in send me an email and you will be a web travel business operator in no time!

5 Reasons Why Blogging is the New Internet Marketing Tool


5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary; an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

  • By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
  • By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
  • By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
  • By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.
  • By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
    Give your business a boost by effectively using blogging as an Internet marketing tool.

Productivity and the Internet

There’s a good chance you’re reading this article during your workday as a distraction from whatever it is you’re supposed to be focusing on at work right now. Whatever you were working on, which you still need to finish up, is likely open in another window.

“It’s just a few-minutes break. No big deal?”

But I’m guessing this isn’t the first article you’ve read, and when you’re done skimming this, another one might catch your eye, over there on the right. Or you’ll get an IM from a coworker asking for restaurant recommendations in Atlanta, where they’re traveling to tomorrow on business, and you’ll be tempted to give it some thought, after all, you used to live there and they need your help. Add in a few tweets and a scan of your Facebook newsfeed, and before you know it, you just lost half an hour from your workday.

The Internet is the world’s greatest productivity tool, but also the world’s greatest time killer. Even email, which has put all executives on communication hyper mode since the BlackBerry, wastes a lot of time. As The New York Times pointed out in a recent article on Google CEO Larry Page: He doesn’t like email, even Gmail, saying “the tedious back-and-forth takes too long to solve problems.” One time he forced two executives to settle a dispute, which they had been waging over email, in person and before leaving a room. Email probably wastes time in your everyday life too. Say an email comes in from your boss or a new business prospect that you believe requires a grammatically correct, well thought-out, yet email-brief essay. It could take you 30 minutes to write but you could say it all in 30 seconds or less.

If you’re like most people, your email and IM are continually on, churning away in the background of your day. Whenever something comes in, you stop what you are doing, flip to the new message and then jump back to your work. Don’t kid yourself that you’re “multi-tasking.” Multi-tasking is a myth, says Winifred Gallagher in her book Rapt: Attention and the Focused Life. You’re actually switching back and forth between two activities. “The extra effort involved actually makes you less rather than more productive; your overall performance will be inefficient, error-prone, and more time-consuming than if you had done one thing at a time,” Gallagher writes. Get enough messages and you’re never really getting anything done all day. And don’t get me started about how productive meetings are when everyone is BBM’ing.

My goal isn’t to tell you you’re a giant slacker, frittering away your workdays. Instead, think about it in reverse. Imagine how much you’d get done and how many fewer hours you would have to work if the Internet weren’t killing your work time. Just think about what you could do with all that extra time: Go to the movies. Hang out with your kids. Or, heaven forbid, work more, and be so much more productive than your distracted peers that you’ll get promoted faster and make more money.

Here are a few things I’ve learned to do that help me get the most out of my day:

  • Turn off IM. Unless you have a compelling reason for real-time IM’ing with someone–for example, you are communicating with a colleague on an airplane and IM is the only choice–turn it off. IM is simply an invitation for people to interrupt your work and ask you trivial questions.
  • Check your email only a few times day. Email is asynchronous–senders don’t expect an immediate response. Take advantage of this by turning off your visual and audio alerts, and checking it just a few times a day.

When I do check email, I have a rule that I respond immediately to every email as soon as I read it, unless it’s an email that needs no response at all. This discipline forces me to send short emails; because I want to get to the next message and never causes me to read an email twice. The result is much less time spent on messaging. The same thing for texting and checking voicemail.
 Have 30-minute meetings. With the exception of formal meetings, anything useful in a meeting can be accomplished in 30 minutes, especially when phones, email, and IM are not allowed.

  • Schedule time for social media. Keeping up with the news is crucial, and maintaining a social media profile is important for professional purposes. But do it wisely. Make it something you schedule time for. I do it as soon as I wake up, and if possible, while I’m eating lunch. Once it’s a scheduled activity like anything else, it doesn’t become a filler that takes up your entire day.

So take it from someone who founded a number of Start-up companies: Spend your days a little less connected and you’ll be more productive, happier, and have much more free time. Now share this article and get back to work!

Affiliate Marketing

3 Tactics All Affiliate Marketers Need To Succeed

There are 3 major tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to increase your sales  in online affiliate marketing.

What are these three tactics?

1. Use unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that are focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can make 10 sales based on the average statistic.

Should You Use Banner Ads

The most effective advertising techniques involve using images or multimedia. Just think of the success companies have had with TV commercials and roadside billboards.

The concept is simple and applies equally to online banner advertising: The potential customer gets a better idea upfront of what they will receive.

Since banners can often generate higher click-through rate than plain-text ads, that means more traffic and more money for you as an internet marketer.


CPM = Cost Per Thousand impressions (1,000 views of the banner)

When paying by CPM, you generally pay less than you would if you paid by CPC. When done effectively, it can be a better pricing model.

CPC = Cost Per Click (1 Click)

With CPC, you only pay for the clicks you generate (as with Adwords), but this can actually be more expensive in the long run.

Creating High CTR (Click Through Rate ) Banners

Banner advertising can be called “interruption marketing” and your first goal has to be to get the prospect to click on the banner.

Always make sure the banner matches the landing page and try to integrate images into the banner design that match images found on the landing page.

For your banner copy, make sure to use strong “call to action” phrases such as “Warning,” “Scam Alert,” “73/Hour Online Job” or “Single Women Wanted.” Be catchy. Include a short summary of what the offer is about, and use a strong closing call to action – red or orange buttons work well, as do blue or red text links.

For your banner design, you have two basic choices: the do-it-yourself “Ghetto Fabulous” banner, which takes about 10 minutes to create and uses simple stock photos, plain type and text links, or the professionally created (outsourced) “Superstar Status” banners that incorporate flashy graphic design and even flash video animation. Both types of banners work, and which type works best usually depends on the kind of website you are advertising on. The only way to find out for sure is to test.

Most Profitable Banner Ad Sizes

There are a large number of “standard” banner sizes, but among the most profitable are the 300X250, the 336X280, the 160X600 and the 120X600.

Outsourcing Banner Ad Design, and are all good sources for finding freelancers who can create banner ads at reasonable prices. You can also use a unique site called 99 Designs that allows you to create a project and choose a winner from among competing submissions. is another good source, as is, which offers rates starting at just $17. HeyBannerBanner offers designs even cheaper. The advantage of going with one of these websites is that you don’t have to worry about ending up dealing with someone unreliable (the disadvantages, of course, is that the prices are usually a bit higher).

The Cost of Internet Marketing

Internet Marketing

The Cost of Internet Marketing

As today’s savvy businesspeople know, to have a strong business, people have to know who you are and what you offer. In other words, you need good Internet Marketing! While a marketing plan will give your business marketing goals, a marketing budget helps you figure out practical steps to achieve those goals. How much should you spend? And where should you spend it?

What goes in a Marketing Budget?

A marketing budget typically covers costs for advertising, promotion, and public relations. Each amount varies based on the size of the business, its annual sales and how much the competition is advertising. Depending on the industry, marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller businesses may just try to match the spending of their direct competitors.

The overall marketing budget should include:

  • Print and broadcast advertising
  • Design and printing costs for all print materials, such as newsletters, brochures, and press releases, direct mail costs
  • Website development and online marketing
  • Public relations such as Press Releases
  • Trade shows
  • Other special events as needed

Let’s try to determine a dollar amount for each of the above categories. Keep in mind, it is usually easier to begin with a base amount for the entire marketing budget, and then allocate it into subcategories.However, each business’s marketing budget will differ, there are basically four common methods used to allocate funds:

1. Percentage of Sales

Allocating a specified percentage of sales revenue is one of the most popular methods for developing a marketing budget. The average allocation usually ranges between 9-12% of the annual budget, while the smallest businesses may go as low as 2%.

If a business is launching a new product or service, advertising and publicity needs are greater, so the percentage shouldf increase. The main advantage to using a percentage of sales is that the marketing budget will increase, or decrease, with the sales revenue of the company. The marketing budget will never spin out of control and deplete sales revenue. This is really the best approach for Internet Marketing!

2. The Flat Dollar Approach

Many businesses simply set a flat dollar amount for their marketing budget. Particularly useful for small businesses, they can base marketing budgets on what they think the company can afford instead of the company’s sales. Picking a flat rate is usually effective for companies looking at a one-time expense, such as specific public relations marketing or a trade show, and not a long range marketing plan.

Defining a flat dollar amount may be challenging in the first year of a business, since there are no past records of sales and marketing expenditures. Many first-time business owners contact others in the field to inquire about their sales and marketing projections, and from there, estimate marketing costs.

3. Matching Competitors

Another method to create a marketing budget is to analyze and estimate what the competition is spending and copy them. This is another simple way to set a budget, since maintaining costs comparable with competitors keeps the business in line with others in the field. However, this method also assumes the competitors are spending the right amount and have a comparable business. If you’re a small business competing with Wal-Mart, obviously you couldn’t duplicate Wal-Mart’s marketing budget. When using this method, the revenue of a business should still be taken into account. However, you could look at the percentage of revenues and match that percentage.

4. Marketing Plan Objectives

Often considered the most effective budgeting method, this method uses the objectives in the marketing plan to determine the marketing budget. The budget is developed by estimating the expenditures needed to achieve the desired marketing objectives. Although this method of budgeting is very realistic based on the needs of the business, it is often limited by available funds, as the desired budget may exceed what has been set asidein a given year. However, many believe this method is the most logical for determining a marketing budget.


Whatever approach is taken, a formal budget helps define the marketing needs of any business. By establishing a detailed marketing budget prior to the start of each fiscal year, and then on an annual basis, make sure any changes to parallel the growth or decline of the business.

By analyzing marketing costs and the results and on quarterly basis throughout the year, You can easily determine the effectiveness of your Internet Marketing budget. If you manage your Internet Marketing properly, you might find yourself in the position of figuring out how to allocate a larger percentage to your Internet Marketing, due to higher sales revenues!

How Google Search Affects Your Business

Google Search

Google first announced Search 3.0 referred to as “vertical”, “universal”, or “blended, search” – back in 2007 that upgraded its Search 2.0 algorithms or “text-based results” (web pages) to add different kinds of results such as video, images, and news, and in 2009 added “real time search” integrating updates from Twitter and other social media sites into search results.

This article explains how Google search affects your business for those who want to better optimize their web presence utilizing the new algorithms.

1) It is all about Real Estate

SEO (search engine optimization) is all about providing content that people link to and is  optimized for certain keywords so that specific web pages would show up on the first page. (i.e.: Top Ten Listing)  However, those 10 spots are now cut down significantly. Some of that real estate is now reserved for different kinds of content across the web – video, photo images, etc. – that are on their own ranking algorithm.

With the opportunities to get on the first page of search results limited, businesses need to create multimedia content to take advantage of the new algorithms. Today, that means posting videos to YouTube or photos to Flickr, and linking articles and multimedia content to optimize the search results.
2) Search Engine Results Page (SERP)

SERPs may contain advertisements. This is how commercial search engines fund their operations. Common examples of these advertisements are displayed on the right hand side of the page as small classified style ads or directly above the main organic search results on the left. With this new, visually appealing, search results part way down the first page of search results, there is now a visual barrier that focuses users’ eyes even more on the top of the search results page. This means few people scroll to the bottom of the page or go on to the second or third page.

For optimized results your Web Site must be at the top of the first SERP and be one of the first 10 search results.

3) How To Brand Your Web Site?

Creating content is the optimal means to attract potential clients who are there to learn about and engage with your brand, not only on your Website, but social media sites like Twitter, Facebook, YouTube, and Flickr. So, how do you turn YouTube video views into leads and sales for your business when SERP real estate is going to multimedia content? This is just one of the ways how Google search engine optimization affect your website development.

Always give people a way to further engage with your company, whether it’s by including a link to your website or blog article in the video description. Be sure to include your logo or an action call within the multimedia you posted. By referencing and linking your videos to your articles, you will optimize the chance of ending up in prime real estate.

William B. Weeks Jr.

How a Small Home Business can use Twitter – 5 keys

Twitter Social Media

Synopsis: Many individuals and small home business owners don’t see how Twitter can help them market their business. However, major retailers have already gotten the hang of the Internets fastest-growing and most talked-about social media site and are using it to their advantage.

  • Dell announced it’s made $7 million in sales through Twitter, just by tweeting with “no strategy” in particular.
  • All of the major Automobile companies use Twitter to advertise their vehicles.
  • A number of Major Airlines like Jet Blue and Southwest are using Twitter
  • Companies can utilize Twitter Internally to notify their Employee’s current news events or HR updates.
  • Hotel Chains are utilizing Twitter to advertise special rates and enhancements to their properties.

How can you use Twitter to grow your Small Home Business? Here are 5 basic tips to get you started.

  1. Create a profile. Fill it out completely, providing a good description of your business, and a link to your company Web site. You may want to set up two or more Twitter accounts – perhaps one as a customer-service channel, and another as the main company page.
  1. To Start: First off can search for Twitter users in your area of interest who have a lot of followers and watch what they’re saying. Follow them – some will follow you back and you’ll start to build an audience. You should find influential Twitter users such as Peter Cashmore of Mashable (@mashable) or Chris Brogan (@chrisbrogan) and read their Twitter tips. Think of Twitter as your own personal branding system. You can Tweet news, quotes, or anything you think provides value. If it doesn’t you will find out very quickly!
  2. ReTweet. Start retweeting interesting posts from others. Participate in discussions. Search on your company name and find customers with problems – then solve them. Share news about your company too, but keep it to about one-quarter of your total posts.
  3. Create Interest. Hold a contest, take a poll, make a Twitter-only free offer, ask a question, or start a hashtagged discussion thread (a key word that begins with the # sign).
  4. Start a blog on your company Web site and post links to your posts on Twitter to draw visitors over to your URL.
  5. Promote your site. Feature your Twitter handle prominently on your own site and in all your marketing materials to help customers and prospects connect with you on Twitter and build your following.


Business Development

Business Marketing

Business development is a combination of strategic analysis, marketing, and sales. I can help you create the right marketing strategy in order to generate sales leads, negotiate effectively and close deals. I can assist you to identify new business opportunities—whether that means new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets and then to go out and exploit those opportunities. If you don’t position yourself with the right business development and marketing efforts, your chances of growing as a business are greatly diminished. I can assist you in identifying and capitalizing on these growth opportunities.

Through our company Gate One Marketing, my partner Per-Erik Olson and we will provide complete services for a wide range of Small Businesses and Start-ups companies, from Hi-Tech to Artists, Authors, Tennis Pro’s, Manufacturers Representatives, Nutritional Companies, Dry Cleaners, and Charities by providing Website development,Search Engine Optimization, Start-up Business Plans, and services such as Logo’s, advanced Pay Per Click Marketing, and Press Releases!

We are a full service Internet Marketing Company that can convey  your message. We work with you to meet your goals and requirements.

It is our commitment to our customers that sets us apart from the others!

Just ask, we will provide references!